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Naked women make men blind to high prices
Brussels: Advertisers have known this all along, but now it is scientifically proven: men who are exposed to naked women stop paying attention to prices.
According to a report Tuesday by Flemish broadcaster VRT, a study by the University of Leuven found an inverse relationship between testosterone levels and price awareness among males.
The “naked women” effect is particularly strong among machos, the study found.
“Machos usually tend to be tough negotiators, but advertisements featuring naked women turn them into gullible sheep,” said Siegfried Dewitte, a professor of economics who carried out the study.
The study also found a similar effect on women exposed to scantily-clad men. However, it also found that women generally tend to be more sensitive to the touch, rather than to such visual stimuli.
[ Source: IBN Live ]