Ok. I was wondering why there was no controversies so far. This has become too lame a marketing strategy these days. Almost all the big-budget pictures have some kind of controversy tailing them. I guess this is how it works.
- Make the film.
- Before the release, get someone to start some kind of controversy. If its communal in nature than all the better. Else, get one of the heroins or item number girls to file a case against the director/producer about some *uncensored* unethical scene in the movie.
- Let the religious activitists take it to the next level.
- Director/Producer publicly refuse to compromise with censorboard on any scenes. They say the film has to be uncut to retain its authemcity.
- Let the media create a “stir-fried-vegetable” out of the issue.
- Director/Producer declare the release date even when the issue is hot and unresolved.
- Finally, two days before the release director/producer compromises with censorboard and public to shop of some scenes.
- Movie released on the set date.
- It draws more crowd for the reason of curiosity about the controversy than the actual quality of the movie. And movie breaks collection records within the first 15 days of opening.
- Mission accomplished.
Anyway, Here’s the latest one…. on Jodha Akbar. Not sure whether this is realy true or just another marketing ploy.
Ashutosh Gowarikar’s historical epic Jodhaa Akbar is weeks away from its release. But the Hritik Roshan and Aishwarya Bachchan starer movie is already in trouble. Many leaders of the Rajput community have alleged that historical facts have been distorted in this romantic tale of Mughal Emperor Akbar and Rajput princess Jodhaa Bai. The leaders have also threatened to stall the release of the movie across Rajasthan.
The leaders would first watch the movie and then allow it to be screened across the state. They have also said that Jodhaa Bai was one of the many wives of Jahangir and not Akbar’s, adding that the fact was misrepresented in K Asif’s Mughal-E-Azam too. The movie had earlier run into trouble with the Society for Prevention of Cruelty to Animals, who issued a letter to Gowarikar asking him if had the necessary permission for using animals in his film. The movie has used over 50 camels, 100 horses and about 80 elephants.
While on it, watch the movie trailer below. Btw, AR Rahman has done a fabulous job with the music of this movie. –